Precise Geofencing
Geofencing and programmatic advertising are digital marketing strategies that use location technology to target people on their mobile devices when they enter specific areas — like a competitor’s office, a medical clinic, or even a neighborhood. Instead of wasting money on broad advertising, you can deliver ads directly to the audiences who are most likely to become your clients.
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2026 Executive Brief: Healthcare, Geofencing & Location Data— Beginning January 1, 2026, Oregon’s updated privacy law—when combined with HIPAA—significantly changes how healthcare organizations can use location data in marketing and digital engagement.
This shift extends well beyond Oregon. Maryland now bans the sale of precise location data; California and Colorado classify precise geolocation as sensitive data, and Washington restricts health-related geofencing near care facilities. Additional states continue expanding opt-out rights tied to location data.
For healthcare leaders, location data can no longer be treated as a routine marketing input. Organizations should act now to reassess data practices, vendors, and digital tools, and transition to privacy-first alternatives. Early action reduces regulatory risk, protects patient trust, and prevents operational disruption as 2026 approaches.
Geofencing could be your solution
-BUt it isn’t for everyone.
For businesses in industries like specialty medicine, physical rehab, and various local services, this means more qualified leads, stronger brand awareness, and measurable results you can see.
But geofencing isn’t for everyone. The key is knowing whether it’s the right fit for your business — and that’s where we can help you identify your potential new client with Website Reveal.
Start the conversation to discover the best strategy for your Business—